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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

E

  • Early adopters, adoption process and, 155

  • Early mainstream adopters, 155

  • Earned media, 404, 441

  • E-books, 487

  • Economic communities, 547548

  • Economic environment

    • channel design and, 347

    • consumer buyer behavior and, 144

    • defined, 7980

    • international trade and, 548549

    • marketing and, 2627

    • pricing strategies and, 299

    • segmenting international markets and, 196

  • Education, demographic environment and, 78

  • Electronic data interchange (EDI), 357

  • Email marketing, 494495

  • Emerging economies, international trade and, 548

  • Emoji, 499

  • Emotional appeal, 242, 410

  • Empathy, selling and, 455

  • Employees, service profit chain and, 235

  • Endorsement, message execution and, 437

  • End user nicher, 535

  • Engagement

    • media, advertising and, 441

    • mobile marketing, 502503

    • sales force ...

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Publisher Resources

ISBN: 9780134492513