January 2017
Beginner
580 pages
160h 2m
English
Games, consumer promotions, 475
Gatekeepers, 168
Gender-specific packaging, price and, 313
General Agreement on Tariffs and Trade (GATT), 547
General need description, in business buying decision process, 172
General public, marketing environment and, 71
Generational marketing, 76
Geographical organizations, 566
Geographical pricing, 315
Geographic market nichers, 535
Geographic organization, 58
Glad-handing, 470
Global branding, 559
Global expansion
Global firm ...