Principles of Marketing, 17/e

G

• Games, consumer promotions, 475

• Gatekeepers, 168

• Gender segmentation, 189–191

• Gender-specific packaging, price and, 313

• General Agreement on Tariffs and Trade (GATT), 547

• General need description, in business buying decision process, 172

• General public, marketing environment and, 71

• Generational marketing, 76

• Generation X, 73–74, 443

• Generation Y (Millennials), 74–75

• Generation Z, 75–76, 498

• Geographical indicators, 250–251

• Geographical organizations, 566

• Geographical pricing, 315

• Geographic market nichers, 535

• Geographic market segmentation, 189–190, 196

• Geographic organization, 58

• Geographic shift, in population, 77–78

• Glad-handing, 470

• Global advertisers, 445–446

• Global branding, 559

• Global expansion

  • e-tailers, 515

  • Netflix, 569

• Global firm ...