H

  • Habitual buying behavior, 150–151

  • Hackathons, 257

  • Handling objections, selling process, 471

  • Hard-sell technique, 470, 482

  • #Hashtags, social media

    • AskSeaWorld, 500

    • BallBusterChallenge, 523

    • charity work and, 422

    • complaints and, 288

    • consumer-generated marketing and, 18–19

    • fail, marketing disasters, 513

    • HappiMess, Delta, 476

    • llasting, 581

    • MayhemSale, 453

    • MyWestElm, 438

    • ShareaCoke, 441

    • tweetacoffee, 500–501

    • tweetfromtheseat, 435

    • withoutshoes, 499

  • Headline, advertising message, 438

  • High-low pricing, 287, 379

  • High-pressure selling, 578

  • Hispanic American consumers, 78–79, 136

  • HITECH Act, 277

  • Horizontal conflict, channel behavior, 338

  • Horizontal marketing systems, 341

  • How-to videos, 495

  • Humor, advertising and, 451

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