Principles of Marketing, 17/e

I

• Idea generation

  • crowdsourcing, 258–259

  • external sources, 258

  • internal sources, 257–258

• Idea marketing, 224–225

• Idea screening, 259

• Identification, product, 228–229

• Identity theft, 508

• Image differentiation, 207, 239

• Images

  • consumer-generated, 438

  • message execution and, 437

• Immersion groups, data collection, 111

• Import duties, 319

• Inbound telephone marketing, 506

• Income distribution

  • international trade and, 548–549

  • tiered market and, 80

• Income segmentation, 189, 191

• Independent off-price retailers, 370, 372

• Indirect exporting, 556

• Indirect marketing channel, 337

• Individual marketing, 202

• Industrial economies, 548

• Industrial products, 223–224

• Industrial structure, 548

• Inelastic demand, 298

• Influencers, 168

• Influential adopters, 139

• Infomercials ...