L

  • Labeling

  • Labeling laws, 85, 86

  • Lagging adopters, 155

  • Language

    • catalog marketing and, 543

    • global marketing and, 554, 566

    • international marketing, culture and, 552553

    • international marketing research and, 122

    • online focus groups and, 113

    • promotion, global market and, 563

    • words, in advertising messages, 437438

  • Lanham Trademark Act (1946), 86

  • Last mile (telecommunications), 361

  • Late mainstream adopters, 155

  • Law

    • advertising, 86

    • global marketing and, 554

    • international market segmentation, 196

    • marketing regulation and, 588589

  • Leading adopters, 139

  • Learning, consumer buying behavior and, 149

  • Learning curve, production, cost and, 290291

  • Legal environment, international trade and, 549, 551, 556

  • Legislation, regulating ...

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