Principles of Marketing, 17/e

L

• Labeling

  • logos and, 228–229

  • truth in, 584

• Labeling laws, 85, 86

• Lagging adopters, 155

• Language

  • catalog marketing and, 543

  • global marketing and, 554, 566

  • international marketing, culture and, 552–553

  • international marketing research and, 122

  • online focus groups and, 113

  • promotion, global market and, 563

  • words, in advertising messages, 437–438

• Lanham Trademark Act (1946), 86

• Last mile (telecommunications), 361

• Late mainstream adopters, 155

• Law

  • advertising, 86

  • global marketing and, 554

  • international market segmentation, 196

  • marketing regulation and, 588–589

• Leading adopters, 139

• Learning, consumer buying behavior and, 149

• Learning curve, production, cost and, 290–291

• Legal environment, international trade and, 549, 551, 556

• Legislation, regulating ...