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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

M

  • Macroenvironment, marketing, 68, 72

  • Madison & Vine, 434, 436

  • Magazines, advertising and, 442, 443, 564

  • Magnuson-Moss Warranty Act (1975), 86

  • Mail questionnaires, 110111

  • Maintenance, repair, and operating (MRO) products, 388

  • Make-and-sell, 334

  • Managed marketplace, e-tailers, 514515

  • Management, of new product development

  • Management contracting, 557558

  • Manfluencers, 214

  • Manufactured materials, 223

  • Manufacturers, trade promotions and, 476

  • Manufacturers’ agents, 389390

  • Manufacturers’ and retailers branches and offices, 390

  • Manufacturer-sponsored franchise system, 340

  • Manufacturer-sponsored wholesaler ­franchise system, 340

  • Market

    • defined, 9

    • demand, pricing and, 297299

  • Market-centered ...

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Publisher Resources

ISBN: 9780134492513