O

  • Objective-and-task method, budgeting, 414415

  • Objectives

    • determine competitors’, 521

    • goals and, setting company, 42

    • marketing plan, 57

  • Observational research, 109110

  • Obsolescence, planned, 578579

  • Occasions segmentation, 192

  • Occupation, as consumer buyer behavior, 143

  • Offer

    • perceived value of, 322

    • service, 238

  • Off-invoice trade promotions, 476

  • Off-list trade promotions, 476

  • Off-price retailers, 370, 372

  • Oligopolistic markets, 297, 298

  • Omni-channel buyers, 368

  • Omni-channel retailing, 369, 383385, 492

  • Online advertising, 433, 493494

  • Online and digital security, 508

  • Online behavior, 113114

  • Online catalogs, 505

  • Online display ads, 493494

  • Online dynamic pricing, 316318

  • Online focus groups, 113

  • Online marketing, 2223, 490, 492493. See also ...

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