Principles of Marketing, 17/e

P

• Pacific Islanders, diversity, demographics and, 78–79

• Package delivery, global markets and, 555

• Packaging

  • biodegradable/recyclable, 585, 592

  • deceptive, 577

  • gender-specific, pricing and, 313

  • green retailing and, 386–387

  • importance of, 227–228

  • sustainable marketing and, 575

• Paid media, 441

• Partner relationship management, 19, 48

• Partnership, sustainability and, 600

• Partnership relationship management (PRM) systems, 349, 351

• Partnerships, building logistics, 358

• Parts, as industrial product, 223

• Patent laws, 273

• Patriotism, 89

• Payment

  • apps, mobile, 262–263, 363–364

  • cash transactions, international trade and, 551

  • global markets and, 555

• Payment flow, 337

• People, sustainability and, 600

• People differentiation, 206–207

• Perceived obsolescence, 578 ...