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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

P

  • Pacific Islanders, diversity, demographics and, 7879

  • Package delivery, global markets and, 555

  • Packaging

    • biodegradable/recyclable, 585, 592

    • deceptive, 577

    • gender-specific, pricing and, 313

    • green retailing and, 386387

    • importance of, 227228

    • sustainable marketing and, 575

  • Paid media, 441

  • Partner relationship management, 19, 48

  • Partnership, sustainability and, 600

  • Partnership relationship management (PRM) systems, 349, 351

  • Partnerships, building logistics, 358

  • Parts, as industrial product, 223

  • Patent laws, 273

  • Patriotism, 89

  • Payment

    • apps, mobile, 262263, 363364

    • cash transactions, international trade and, 551

    • global markets and, 555

  • Payment flow, 337

  • People, sustainability and, 600

  • People differentiation, 206207

  • Perceived obsolescence, 578 ...

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Publisher Resources

ISBN: 9780134492513