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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

S

  • Safety

  • Sales, salesforce and, 454455

  • Sales and profit effects, advertising and, 444

  • Sales assistants, 460

  • Sales contest, business promotions, 478

  • Sales force, role of

    • customer/company linking, 457458

    • marketing/sales and, coordinating, 458

  • Sales force analysis, 482

  • Sales force automation systems, 465

  • Sales force management

    • defined, 458

    • major steps in, 458

    • outside/inside sales, 460461

    • size, of sales force, 459460

    • structure of, design, 459

    • team selling, 461

  • Sales force performance, evaluating, 465

  • Sales force promotions, 473

  • Salespeople

    • business-to-business, 467468

    • compensating, 463464

    • evaluating, 465

    • motivation of ...

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Publisher Resources

ISBN: 9780134492513