U

  • Undifferentiated marketing, 198, 203

  • Unexpected situational factors, purchase decisions and, 153

  • Unfairness, in advertising, 508

  • Uniform-delivered pricing, 315

  • Unique selling position, 207

  • Unit pricing, 584

  • Universe, cultural views of, 90

  • Unsought products, 222

  • Upstream supply side, 573

  • Urban transportation channels, 332–333

  • Uruguay Round, 547

  • Usage rate, segmentation and, 192

  • Users, 168

  • User status, segmentation and, 192

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