V

  • Value

    • brand, 241

    • channel partners, working to create ­customer with, 350351

    • communicating customer, advertising, 398399

    • cost v., 226

    • creating, 56

    • customer, 589

    • customer. See Customer value

    • customer perceived, 14

    • marketing channel members add, 336337

    • perceived, 322

    • price-value and, 295296

    • pricing based on v. cost-based, 286

    • service, 236

    • shared, 13

    • sustainable, environment and, 585

  • Value-added pricing, 287

  • Value-added resellers, 346

  • Value-based pricing, 287, 289

  • Value chain, 4849

  • Value delivery network, 48, 49, 334335

  • Value differences, identify, 206207

  • Value disciplines, 527, 529

  • Value-driven marketing

  • Value for ...

Get Principles of Marketing, 17/e now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.