Principles of Marketing, 17/e

V

• Value

  • brand, 241

  • channel partners, working to create ­customer with, 350–351

  • communicating customer, advertising, 398–399

  • cost v., 226

  • creating, 5–6

  • customer, 589

  • customer. See Customer value

  • customer perceived, 14

  • marketing channel members add, 336–337

  • perceived, 322

  • price-value and, 295–296

  • pricing based on v. cost-based, 286

  • service, 236

  • shared, 13

  • sustainable, environment and, 585

• Value-added pricing, 287

• Value-added resellers, 346

• Value-based pricing, 287, 289

• Value chain, 48–49

• Value delivery network, 48, 49, 334–335

• Value differences, identify, 206–207

• Value disciplines, 527, 529

• Value-driven marketing

  • brand strategy, 240–248

  • GoPro, 218–219

  • product line decisions, 232

  • product mix decisions, 232–233

  • services marketing, 234–240

• Value for ...