W

  • Wants

  • Warehouse clubs, 370, 372375

  • Warehousing, logistics and, 354355

  • Warranty

  • Water carriers, transportation, marketing logistics, 356

  • Webinars, 468

  • Web logs digital marketing, 496497

  • Webrooming, 383

  • Websites

    • consumer-generated marketing and, 1819

    • online marketing and, 492493

    • See also Digital entries; Internet entries; Online entries; Social media

  • Wheeler-Lea Act (1938), 86, 577

  • White Americans, diversity, demographics and, 7879

  • Whole-channel concept, 565

  • Wholesale clubs, 370, 372373

  • Wholesaling

    • defined, 387388

    • marketing decisions and, 390

    • marketing mix, 391392

    • marketing strategies, 391

    • risk functions of, ...

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