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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
PREFACE
University of Calcutta
Paper 2.2 (Chg): Principles of Marketing and E-commerce
Common paper for B.Com. (Honours and General)
MODULE I: 50 MARKS
Principles of Marketing
Unit I
Marketing: meaning, importance, marketing concepts: traditional vs modern; analysis of marketing
environment—demographic, political, economic, socio-cultural, natural, technological and legal; grow-
ing relevance of marketing in India; impact of global marketing
(10 classes/10 marks)
Unit II
Market Segmentation : concept, target market, bases of market segmentation: factors in uencing
choice of bases, ideas about customer base, market share and niche ...
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Publisher Resources

ISBN: 9781299487246Publisher Website