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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
Promotion 159
is used to measure consumers’ physiological reactions such as heartbeat and blood pressure while they
are being exposed to the advertisement.
Sales wave research: Sales of an organization is affected by a number of factors such as price,
product features, availability and presence of other promotional tools. Thus, it is tough to measure
the impact of an advertisement on sales generation. Researchers and experts attempt to measure
ad-effectiveness on sales by analysing the historical sales data and/or experimental data.
8.8 SALES PROMOTION
In the present age of huge brand proliferation, continuous media fragmentation, heightened inter- rm
rivalry, knowledgeable customer base and increasing media expenditure force ...
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Publisher Resources

ISBN: 9781299487246Publisher Website