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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
164 Principles of Marketing
Experiments: In experiments, selected consumers are divided into two groups. To measure the
effectiveness of coupons, they are given to a group called experimental group, and the other group
having no coupons is called controlled group. Responses of both the groups are measured to know
whether coupons persuade more purchase. Similarly, the effectiveness of other incentives and the
optimum duration of running a sales promotion programme can also be measured through experiment.
8.9 PERSONAL SELLING
Another important tool of promotion is personal selling, which is conducted by the organization through
its sales people. This form of promotion carries maximum personal touch. In the following section, ...
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Publisher Resources

ISBN: 9781299487246Publisher Website