•Creative: Sales personnel require creativity to deal customers with newer techniques.
•Observative: Sales personnel should possess the quality of observing the underlying reasons of
any change occurring in the market.
•Decisive: They must be decisive as they have to take various decisions at the time of handling
confl icts and problems occurring during and after selling.
■Moral qualities: Moral qualities expected from a successful salesman include
•Honesty: Sales personnel must be honest in every aspect of their dealing with customers.
•Patience: Sales personnel must have enough patience to listen to customers and solve their
queries.
•Sincerity: They should be sincere in keeping ...
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