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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
178 Principles of Marketing
Thus, a networking system can only bridge the gap between the nodes so that the ow can remain
perennial. A distribution system, by visualizing information, funds, costs, time, speed and customers’
requirement, bridges these gaps ef ciently and in a cost-effective manner.
9.2 DISTRIBUTION MANAGEMENT: CONCEPT
Distribution management refers to the designing, coordinating, correlating and controlling of distribu-
tion networks and the distribution process of a company’s offering. All these activities directly or indi-
rectly related to moving products from their point of origin to their point of consumption come under
the purview of distribution management. A distribution system takes a long period to be developed ...
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Publisher Resources

ISBN: 9781299487246Publisher Website