178 Principles of Marketing
Thus, a networking system can only bridge the gap between the nodes so that the fl ow can remain
perennial. A distribution system, by visualizing information, funds, costs, time, speed and customers’
requirement, bridges these gaps effi ciently and in a cost-effective manner.
9.2 DISTRIBUTION MANAGEMENT: CONCEPT
Distribution management refers to the designing, coordinating, correlating and controlling of distribu-
tion networks and the distribution process of a company’s offering. All these activities directly or indi-
rectly related to moving products from their point of origin to their point of consumption come under
the purview of distribution management. A distribution system takes a long period to be developed ...