Skip to Main Content
Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
Distribution Management 189
channel members. On the basis of the evaluation, the producer may decide to modify the channel
arrangements. With the expansion of market, change in customer behaviour, arrival of new players,
development of more innovative channels and changes in the product’s life cycle stage, it becomes
indispensable to modify channel arrangement by dropping the existing and including new channel
members to perform the act of distribution.
9.3.10 Channel Conflict
When any two members of a channel or two different channels fail to reach an agreement regarding
selling practice and each feels that the other prevents it to reach its goal, channel con ict arises. Channel
con ict is mainly of three types— vertical channel ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Essentials of Marketing

Essentials of Marketing

David Brown, Alex Thompson
Digital Content Marketing

Digital Content Marketing

Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
Marketing Plans, 9th Edition

Marketing Plans, 9th Edition

Malcolm McDonald, Hugh Wilson, Dave Chaffey

Publisher Resources

ISBN: 9781299487246Publisher Website