■Devising: It is required to be handled by a specialized group of people following advanced proce-
dure through modern machines such as telephone, computer connected to the Internet and devised
with latest software and PDA (Personal Digital Assistant).
■Matching: It is required to be compatible with a company’s culture so that all the members must
have a desire to support willingly as and when needed.
■Accommodating: It must be fl exible enough that it can accommodate changes taking place in the
marketing environment.
■Accelerating: It should be fast enough to collect, process and supply the information.
■Economizing: It must prove economical to get it implemented and continued by ...
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