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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
204 Principles of Marketing
Devising: It is required to be handled by a specialized group of people following advanced proce-
dure through modern machines such as telephone, computer connected to the Internet and devised
with latest software and PDA (Personal Digital Assistant).
Matching: It is required to be compatible with a company’s culture so that all the members must
have a desire to support willingly as and when needed.
Accommodating: It must be exible enough that it can accommodate changes taking place in the
marketing environment.
Accelerating: It should be fast enough to collect, process and supply the information.
Economizing: It must prove economical to get it implemented and continued by ...
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Publisher Resources

ISBN: 9781299487246Publisher Website