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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
Retail Management 215
Splitting into smallest unit: Manufacturers normally send their products to retailers in bulk in cases
or cartons to minimize their transportation cost. Retailers split the bulk in smaller quantities to suit
individual consumers’ requirements. Breaking large shipments into smaller quantities allows cus-
tomers to buy products in a volume they nd suitable for them.
Providing customized services: Retailers offer a number of services to consumers according to
their personalized needs. They provide credit or hire purchase facilities, facilities of home delivery,
guarantee of products, solutions to individual customers’ problems with any product, answers to
various queries and assistance in choosing a suitable ...
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Publisher Resources

ISBN: 9781299487246Publisher Website