merchandise from that retailer. Since they continue for quite a long period and drop for a period
and then return to their usual habit of buying from the earlier-availed stores, they are known as
renewing customers.
■Potential customers: These kinds of customers search information, confi rm the available variety
and assortment, assure themselves of continuity of services, and then plan for buying merchandise.
To retailers, they are signifi cant as they are the future buyers, if satisfi ed with their queries. They
are customers having a great potential for retailers’ business.
11.10 DEVELOPING MERCHANDISE PLAN
Retailers attempt to offer the right quantity of the right merchandise in the right place and at right ...
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