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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
Retail Management 221
merchandise from that retailer. Since they continue for quite a long period and drop for a period
and then return to their usual habit of buying from the earlier-availed stores, they are known as
renewing customers.
Potential customers: These kinds of customers search information, con rm the available variety
and assortment, assure themselves of continuity of services, and then plan for buying merchandise.
To retailers, they are signi cant as they are the future buyers, if satis ed with their queries. They
are customers having a great potential for retailers’ business.
11.10 DEVELOPING MERCHANDISE PLAN
Retailers attempt to offer the right quantity of the right merchandise in the right place and at right ...
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Publisher Resources

ISBN: 9781299487246Publisher Website