discount that retailers have to design some discount scheme, which may not offer any real benefi t to
customers. Some of the popular discount schemes adopted by retailers are as follows.
• Flat discount: Here a certain fi gure is given for discount, say 50 per cent. It means that a dis-
count of 50 per cent is given on each item sold in the store. In many cases, the reduced price is
given along with original price for the purpose of comparison.
• Range discount: Here both the lowest and highest discount fi gures are quoted on merchandise
sold by the retailers, for example, discount of 20–50 per cent. Here, the discount is given on a
cluster of merchandise, which varies between the lowest and the highest.
• Ceiling ...
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