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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
E-commerce 243
features, distribution channel and so on on the WWW, adds value to customer services. Even
consumer experiences and complaints can be traced easily.
Business survival : Growing competition among corporations has brought a high degree of uncer-
tainty in their survival. To make consumers aware of their products and services, organizations
depend largely on advertising, which requires high cost. But in e-commerce, once a store’s web
presence has been established, each consumer can browse through it online. This cost reduction
helps them in effective pricing, the bene ts of which can be availed by the consumer.
Increased ef ciency: The basic principle of present-day market economy is that the ef cient
will rule ...
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Publisher Resources

ISBN: 9781299487246Publisher Website