features, distribution channel and so on on the WWW, adds value to customer services. Even
consumer experiences and complaints can be traced easily.
■Business survival: Growing competition among corporations has brought a high degree of uncer-
tainty in their survival. To make consumers aware of their products and services, organizations
depend largely on advertising, which requires high cost. But in e-commerce, once a store’s web
presence has been established, each consumer can browse through it online. This cost reduction
helps them in effective pricing, the benefi ts of which can be availed by the consumer.
■Increased effi ciency: The basic principle of present-day market economy is that the effi cient
will rule ...
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