■Competitive action: Marketing keeps a close eye on competitors’ strategies and tries to formulate
advance strategies so that they can defeat existing competitors and prevent potential competitors
from offering a better quality of the same product.
■Departmental cohesiveness: One of the most important features of marketing is that it establishes
a link with all the other activities of the organization. A successful marketing strategy coordinates
all other departmental activities by sending updated information about customer needs.
■Revenue orientation: The effectiveness of marketing is purely judged by its performance. The cost
incurred to perform any marketing activity, in most cases, is justi ...
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