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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
Mobile Commerce (M-commerce) 269
business like a taxi service at a place on some speci c time. Business houses, on the other hand,
can reach customers around a speci c location of a store announcing special discount offers within
a stipulated time.
13.5 TECHNIQUES OF MCOMMERCE
To internalize the basic concept of m-commerce and its operation, it is important to understand how the
m-commerce and related technologies work. Operating successful m-commerce through implementing
key m-commerce strategies such as personalization, customization, market segmentation and price dis-
crimination requires a clear understanding of different techniques used in m-commerce. The following
techniques are worth being discussed in the following sub-sections. ...
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Publisher Resources

ISBN: 9781299487246Publisher Website