Mobile Commerce (M-commerce) 269
business like a taxi service at a place on some specifi c time. Business houses, on the other hand,
can reach customers around a specifi c location of a store announcing special discount offers within
a stipulated time.
13.5 TECHNIQUES OF MCOMMERCE
To internalize the basic concept of m-commerce and its operation, it is important to understand how the
m-commerce and related technologies work. Operating successful m-commerce through implementing
key m-commerce strategies such as personalization, customization, market segmentation and price dis-
crimination requires a clear understanding of different techniques used in m-commerce. The following
techniques are worth being discussed in the following sub-sections. ...