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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
280 E-commerce
Business-to-employee (B2E) model
Government-to-citizen (G2C) model
14.5 BUSINESS-TO-CONSUMER (B2C) MODEL
Business-to-consumer models focus on the relationships between business and consumers. Consumers,
presently, prefer to buy products or avail services through e-commerce. Buying digital products, ticket-
ing, hotel room booking and so on are performed through the Internet where business and customers
establish direct relationship for transacting goods and services.
14.5.1 The Concept
In many cases individuals seek products on the Internet for their own consumption. A B2C model
ful ls the individual needs of customers through selling the products or services directly to them.
This is kind of retailing ...
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Publisher Resources

ISBN: 9781299487246Publisher Website