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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
284 E-commerce
of getting more customized products from online shops. Firms limit with their ef ciency and
production capacity to match the requirements of consumers to the best possible extent. As a result,
the model creates a large number of dissatis ed customers and reduces the customer base of rms.
Competition spectrum: Entry to B2C e-commerce needs only building of own Web sites utiliz-
ing the market ef ciency offered by the digital environment. Many small players have entered the
market with various offers and options. Customers can browse various sites with great ease and
interface. A negligible difference in offers and price creates high elasticity in demand that can hurt
the prospects of a business. The challenge of ...
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Publisher Resources

ISBN: 9781299487246Publisher Website