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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
E-CRM 303
Internet plays a central role in marketing automation, which allows marketers to develop marketing
mixes to meet the needs of individual customers better.
15.10.3 Customer Service
An effective e-CRM system ensures automated customer service operation and makes it more of a self-
service process. To build and maintain a long-term relationship with customers, leading to create loyal
customers, a company should not stop interaction after the deal is closed or the product is delivered.
After the purchase is made, the customer might face dif culties in using the product, or the product may
develop operational problems. Building relationship, in this case, needs an effective after-sales service
and support. An automated customer service ...
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Publisher Resources

ISBN: 9781299487246Publisher Website