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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
E-CRM 305
rethinking by corporations about their business partners, customers and competitors (see Figure 15.2).
VRU, Web conferencing, e-chat, e-mail and portals are used in collaborative e-CRM. Real improve-
ment in collaborative e-CRM needs much more than just implementing technology—an organizational
change management and process design that exploits the new possibilities a technology creates.
15.12 FUNCTIONAL COMPONENTS OF ECRM
Implementation of e-CRM requires various components from different functional areas to perform in
unison to reach a customer-oriented solution. The major focus of e-CRM is developing long-term and
mutually ...
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Publisher Resources

ISBN: 9781299487246Publisher Website