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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
Marketing 15
1.12 BASIC ELEMENTS OF MARKETING
To understand ‘marketing’ in a better way, we must know some of its core concepts. These are the
important components of the complete system of marketing. The meaning and importance of these
concepts are discussed herein.
1.12.1 Need, Want and Demand
Marketing starts with the identi cation of human needs and wants; and ends with the satisfaction of
demand. Need represents the basic requirements of a human being, which indicates a feeling of depriva-
tion from the desired state of living. One may have needs, such as hunger, thirst, friendship, status and
so on. Want of a human being is ...
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Publisher Resources

ISBN: 9781299487246Publisher Website