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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
18 Principles of Marketing
(iii) Industry competition : A product faces competition from different companies producing the
same product with similar satisfying capability.
(iv) Brand competition : A product is in competition with different other brands of the same product
category, which are similar to it.
Examples of these four types of competition are given in Table 1.3.
1.13 CLASSIFICATION OF MARKETS
Markets may be classi ed in a number of ways. Among them, the two important classi cations are
based on the nature of the product and the traded products.
Nature of product : Based on the nature of the product, ...
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Publisher Resources

ISBN: 9781299487246Publisher Website