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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
BIBLIOGRAPHY
Aaker, David A. “Measuring Brand Equity across Products and Markets.” California Management
Review (1996): 102–21.
Assel, Henry. Consumer Behaviour and Marketing Action . OH: South Western College Publishing, 1998.
Bagozzi, Richard P., et al. Marketing Management . NJ: Prentice-Hall, 1998.
Baines, Adams. Handbook of International Direct Marketing . London: Kogan Page, 1996.
Bajaj, Kamlesh K., and Nag Debjani. E-commerce: The Cutting Edge of Business . New Delhi: Tata
McGraw-Hill Publishing Company Limited, 2004.
Baker, Michael J. Marketing Strategy and Management . London: Macmillan Press Limited, 2000.
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Publisher Resources

ISBN: 9781299487246Publisher Website