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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
MODEL QUESTION PAPERS
SET 1
Subject: Principles of Marketing and E-Commerce
Paper: 2.2 Full Marks: 100
MI: PRINCIPLES OF MARKETING
Group A
1. Answer the following questions: 2×5 = 10
a. Distinguish between sales potential and market potential.
OR
What is niche marketing?
b. What is sealed bid pricing?
OR
What are the elements of promotion mix?
c. Who is a full-function wholesaler?
OR
What do you mean by selective distribution?
d. What is meant by marketing information system?
e. What is SKU?
Group B
1. Answer the following questions: 4×4 = 16
a. Write the difference between traditional and ...
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Publisher Resources

ISBN: 9781299487246Publisher Website