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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
404 Model Question Papers
Principles of Marketing E-commerce
7 + 8 =
Un-4
2 + 2 4 8 5 = Un-4 6 6
9 + 10 =
Un-5
4 + 4 8 6 = Un-5 4 6 10
11 =
Un-6
2 6 8 7 = Un-6 2 + 2 4 8
Total
Marks
10 16 24 50 Total
Marks
10 16 24 50
S E T 3
Subject: Principles of Marketing and E-commerce
Paper: 2.2 Full Marks: 100
MI: PRINCIPLES OF MARKETING
Group A
1. Answer the following questions: 2×5 = 10
a. What do you mean by targeting?
b. Explain product differentiation.
OR
What are the functions of packaging?
c. Distinguish between allowance and cash rebate.
OR
State the roles of personal selling.
d. What are the components ...
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Publisher Resources

ISBN: 9781299487246Publisher Website