
404 Model Question Papers
Principles of Marketing E-commerce
7 + 8 =
Un-4
2 + 2 4 – 8 5 = Un-4 – – 6 6
9 + 10 =
Un-5
– 4 + 4 – 8 6 = Un-5 – 4 6 10
11 =
Un-6
2 – 6 8 7 = Un-6 2 + 2 4 – 8
Total
Marks
10 16 24 50 Total
Marks
10 16 24 50
S E T 3
Subject: Principles of Marketing and E-commerce
Paper: 2.2 Full Marks: 100
MI: PRINCIPLES OF MARKETING
Group A
1. Answer the following questions: 2×5 = 10
a. What do you mean by targeting?
b. Explain product differentiation.
OR
What are the functions of packaging?
c. Distinguish between allowance and cash rebate.
OR
State the roles of personal selling.
d. What are the components ...