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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
Model Question Papers 409
Product development: This is a very crucial stage because at this stage, the product
idea is transformed into a technically and commercially viable offering in the form of a
prototype.
Marketing testing: In order to minimize risk, the company prefers to test the reaction of the
consumers by placing it in a wider and real marketing environment.
Commercialization: Once the rm nds the test marketing testing data are supportive of
launching the new product, it will go ahead for commercialization and must consider time and
geographical location of launching the new product.
OR
2.b Label may be a simple tag or a special graphical representation either printed, or af xed on
the container or ...
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Publisher Resources

ISBN: 9781299487246Publisher Website