Skip to Main Content
Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
414 Model Question Papers
sur ng other sites, music download, video streaming and advertising. It earns revenue providing
various services both to business houses and customers like advertising, enabling customers to
sway other sites, organizing e-marketplace and so on. Google, Yahoo, MSN/Windows Live, AOL
and Ask.com are some leading portals operated in e-commerce.
1.c Electronic customer relationship management or E-CRM is the process of managing
relationships with customers through electronic and information technology. According to
the Chartered Institute of Marketing, ‘E-CRM is making all kinds of interactions between all
the parties involved possible not just between rms and customers, but also with intermediar-
ies and other ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Essentials of Marketing

Essentials of Marketing

David Brown, Alex Thompson
Digital Content Marketing

Digital Content Marketing

Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
Marketing Plans, 9th Edition

Marketing Plans, 9th Edition

Malcolm McDonald, Hugh Wilson, Dave Chaffey

Publisher Resources

ISBN: 9781299487246Publisher Website