414 Model Question Papers
surfi ng other sites, music download, video streaming and advertising. It earns revenue providing
various services both to business houses and customers like advertising, enabling customers to
sway other sites, organizing e-marketplace and so on. Google, Yahoo, MSN/Windows Live, AOL
and Ask.com are some leading portals operated in e-commerce.
1.c Electronic customer relationship management or E-CRM is the process of managing
relationships with customers through electronic and information technology. According to
the Chartered Institute of Marketing, ‘E-CRM is making all kinds of interactions between all
the parties involved possible not just between fi rms and customers, but also with intermediar-
ies and other ...