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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
424 Model Question Papers
Internet. In addition to these, mobile phone has revolutionized the Indian society. To make
their marketing efforts more cost effective, companies are using hybrid marketing techniques
like email, sms, direct phone calls, direct mails, home shopping networks and direct response.
In terms of attitude and thinking, people are trying out new de nitions of values, culture and
working principles. Nightclubs and lounge bars are a common place for entertainment in
metros.
The Indian market is also witnessing a major shift in the trend and pattern of competi-
tion, making it more erce. Companies are left with no choice excepting to be innovative
incessantly to nd ways of adding more and newer attributes to their products ...
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Publisher Resources

ISBN: 9781299487246Publisher Website