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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
Model Question Papers 429
Procurement process: This process ensures availability of raw materials in production oor. It
encompasses supplier selection, price negotiation, ordering, transportation and warehousing.
Group C
3.a Business environment has observed a transition from ‘brick-and-mortar’ world to ‘click-
and-conquer’ world. It changes the entire value chain as all the systems are interrelated so as
to view and operate the process simultaneously. Barring a few operations business organiza-
tions get multiple reasons to adopt electronic technology in performing their regular activi-
ties. If we look at the whole process from ...
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Publisher Resources

ISBN: 9781299487246Publisher Website