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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
434 Model Question Papers
mediate sales in electronic retailing. It has two formats, namely, television home shopping
and online shopping.
OR
2.b A departmental store is a large-scale retail shop where a large variety of goods is sold under a
single roof. Ebony and Shoppers’ Stop in Delhi, Spencer in Chennai and Kid’s Kemp in Bangalore
are some examples of departmental stores. Departmental stores have the following features:
Mid-market location: It is generally located at the main commercial centres of cities and
towns.
Large size: The size of the store is very large and divided into many departments or counters.
Specialized departments: Each department deals with particular specialized type of goods.
Centralized ...
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Publisher Resources

ISBN: 9781299487246Publisher Website