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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
by databases. The enterprise, in this form of E-CRM, uses knowledge of previous purchase
to come up with individually tailored offers for speci c customers. Being able to use knowl-
edge about customers’ speci c choice, preference, taste and so on adds value to the relation-
ship by singling out for special treatment.
Persuasive E-CRM: It is a highly leveraged E-CRM strategy whereby enterprises use knowl-
edge about customers to persuade them with different offerings that t their needs and meet
their requirements more closely. By sending mail or sms marketers inform customers consis-
tently about the product varieties, reward schemes, subscription offers and so on with a view
to encourage repeat purchase. Cross-selling and up-selling ...
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Publisher Resources

ISBN: 9781299487246Publisher Website