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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
Marketing 25
with a particular eld of ethics, namely, marketing ethics. It concentrates on the moral standard that
a marketer applies in designing and implementing marketing policies and strategies.
From the earlier discussion, it is clear that consumers are the focal point of any business activity. To
get customers and to retain them for a long period are the primary tasks of any marketer. However, in
the current age of tremendous competition, it has become common to observe that marketing managers
are more concerned about generating pro t, which in turn leads to unethical practices. Some of these
ethical issues are discussed here:
Unfulfi lment of claim: The basic moral duty of a marketer is to serve customers with a product
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Publisher Resources

ISBN: 9781299487246Publisher Website