Skip to Main Content
Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
64 Principles of Marketing
Pro tability: The segment should be suf ciently large to provide scope for marketers to earn pro t,
because the segments are worth targeting separately only when marketers can capitalize on these
differences.
Potentiality: The segment must have a growth potential to generate required returns over time;
otherwise, why bother separating consumers into different segments.
Differentiability: It must be distinctly separate from other segments and should respond differently
to various marketing mix programmes adopted by the marketers.
Sustainability: The segment must provide stable demand for the forecast period and allow marketers
to take decisions that suit best to the customers of that ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Essentials of Marketing

Essentials of Marketing

David Brown, Alex Thompson
Digital Content Marketing

Digital Content Marketing

Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
Marketing Plans, 9th Edition

Marketing Plans, 9th Edition

Malcolm McDonald, Hugh Wilson, Dave Chaffey

Publisher Resources

ISBN: 9781299487246Publisher Website