When the marketer chooses the target market, they should think not only whom to target but also how
and for what. It indicates that marketers should not make any unfair practice to promote their offerings.
Evidence shows that exploitations of vulnerable groups like children by providing low-calorie food
products are common. It is expected that marketers will select their target markets in a socially respon-
sible manner and they must not compromise on ethics for profi t to run their marketing activities. Rather,
they will pay careful attention to the interrelationship of the segments on the basis of cost, performance
and technological aspects and try to fi nd out economies of scope.
3.12 POSITIONING
After having ...
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