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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
66 Principles of Marketing
When the marketer chooses the target market, they should think not only whom to target but also how
and for what. It indicates that marketers should not make any unfair practice to promote their offerings.
Evidence shows that exploitations of vulnerable groups like children by providing low-calorie food
products are common. It is expected that marketers will select their target markets in a socially respon-
sible manner and they must not compromise on ethics for pro t to run their marketing activities. Rather,
they will pay careful attention to the interrelationship of the segments on the basis of cost, performance
and technological aspects and try to nd out economies of scope.
3.12 POSITIONING
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Publisher Resources

ISBN: 9781299487246Publisher Website