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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
80 Principles of Marketing
more than one role. They play roles as initiator, in uencer, decider and user. Let us see the functions
performed under each role.
Initiator: The individual who makes the consumer aware of the need is the initiator. In true sense
they are the creators of that speci c need. The individual themselves or any other person of their
family, or a friend or the sales personnel of the company may perform the role of initiator.
In uencer: They are the people who give suggestion to the customer, and the customer perceives
them as well experienced. The family members, friends, present users of the product or the persons
selling the product may act as in uencers.
Decider: They are the people who ...
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Publisher Resources

ISBN: 9781299487246Publisher Website