Skip to Main Content
Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
88 Principles of Marketing
make arrangements for intensive distribution of the product. Execution of each of these may not be
possible for an organization small in size and weak nancially.
Internal capability: To design a right marketing mix, organizations must have a strong Marketing
Information System (MIS) that feeds the decision-making system with the changes going to take
place, and a strong Research and Development wing that invents new dimensions for the tools of
marketing mix.
5.3 ELEMENTS OF MARKETING MIX
Popularly, the elements of marketing mix are collectively known as the 4 Ps of marketing, and include
product, price, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Essentials of Marketing

Essentials of Marketing

David Brown, Alex Thompson
Digital Content Marketing

Digital Content Marketing

Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
Marketing Plans, 9th Edition

Marketing Plans, 9th Edition

Malcolm McDonald, Hugh Wilson, Dave Chaffey

Publisher Resources

ISBN: 9781299487246Publisher Website