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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
Product Management 111
customers’ tastes and preferences may change; and nally, competitors may produce something new
that can reduce the sales of the existing brand.
Owing to any of the aforementioned reasons, if the existing brand does not perform well, marketers
think for repositioning, that is, positioning the brand afresh by modifying, improving or extending its
purpose of use, or catering the need of other groups of consumers who remained excluded earlier. The
main objective of brand repositioning is to increase the sale of the brand, thereby earning higher pro t.
Initially, Kellogg’s failed in India, as it positioned corn akes as ...
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Publisher Resources

ISBN: 9781299487246Publisher Website