Skip to Main Content
Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
114 Principles of Marketing
Colour: A package must have an attractive colour, must match the product contained in it and must
be appealing to customers.
Externality: External appearance is another important feature especially for those products that are
sealed (Cell Phone). Customers get an idea of the product by observing its package.
Protection: Packaging should be made of those materials that are capable of protecting the
content.
Economy: Better packaging means more cost incurred by the company, which is re ected in its
higher price. So packaging should not be too costly, which has a negative impact on sales.
Ease of deal: Last but not least, packaging must provide comfort and convenience to all ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Essentials of Marketing

Essentials of Marketing

David Brown, Alex Thompson
Digital Content Marketing

Digital Content Marketing

Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
Marketing Plans, 9th Edition

Marketing Plans, 9th Edition

Malcolm McDonald, Hugh Wilson, Dave Chaffey

Publisher Resources

ISBN: 9781299487246Publisher Website