■Colour: A package must have an attractive colour, must match the product contained in it and must
be appealing to customers.
■Externality: External appearance is another important feature especially for those products that are
sealed (Cell Phone). Customers get an idea of the product by observing its package.
■Protection: Packaging should be made of those materials that are capable of protecting the
content.
■Economy: Better packaging means more cost incurred by the company, which is refl ected in its
higher price. So packaging should not be too costly, which has a negative impact on sales.
■Ease of deal: Last but not least, packaging must provide comfort and convenience to all ...
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