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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
120 Principles of Marketing
Compatibility: It indicates whether the new product accords any product currently prevailing in the
market. The more the compatibility, the higher the rate of adoption will be.
Communicability: If the new products can be promoted through communication mix, the rate of
adoption by the potential users will be higher.
6.9 PRODUCT LIFE CYCLE
Understanding the life cycle of a product is very important in the context of marketing decision making.
As the product passes through different stages of its life, strategies related to all the elements of market-
ing mix change. In this section we have made ...
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Publisher Resources

ISBN: 9781299487246Publisher Website