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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
124 Principles of Marketing
Students’ Ready Reckoner
Product: A composite or bundle of bene ts exchanged in the market to satisfy customers’ need
Classi cation of products:
Durability: Durable, semi-durable and non-durable products
Tangibility: Physical products and intangible products or services
Nature of use:
Consumer products: Convenience products, shopping products, speciality products and unsought products
Industrial products: Raw materials, components, equipment, supplies and industrial services
Product levels:
Basic product: Contains basic bene t provided by the product
Expected ...
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Publisher Resources

ISBN: 9781299487246Publisher Website