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Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
138 Principles of Marketing
applying psychological pricing is ‘odd’ pricing, where, for example, even though the difference
between ` 999 and ` 1,000 is very small, ` 999 is psychologically considered much lower than
` 1,000 as the former is a three-digit price and the latter is a four-digit price. Bata practices this
type of psychological pricing for its shoes.
In uence of promotion: The nal price must also consider the brands’ quality and the cost of
advertising. Brands having average quality can charge a premium as customers are willing to
purchase a known brand rather than an unknown one. Brands having high quality supported by
high advertising obtain highest price and vice versa.
Company’s pricing policy: The price ...
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Publisher Resources

ISBN: 9781299487246Publisher Website